Daily Influencer Marketing Spotlight: Cece (@ceceliaannee)

Are you a brand looking for a fresh, Gen Z voice that balances beauty, fitness, and lifestyle content? Meet Cece. With around 9K TikTok followers and a steady engagement rate of about 4.6%, she’s a prime example of a micro-influencer who offers both authenticity and measurable influence.

Content Overview

Featured Posts & Brand Potential

1. “Obsessed With Rings Lately”
• Performance: 66.6K views, 2,482 likes, and 41 shares.
• Focus: Gold rings and casual styling tips.
• Audience Reaction: Requests for more ring details and nail looks reflect strong viewer curiosity.
• Collab Fit: Ideal for jewelry/accessory brands eager for relatable product demos.

1. “Smash Foods Snack Review”
• Performance: 11.3K views, 218 likes, and 11 saves.
• Focus: Healthy, on-the-go snack discovery.
• Audience Reaction: Excited comments like “Yum omg” show interest in her honest food reviews.
• Collab Fit: Great option for nutrition, health, and wellness brands seeking authentic endorsements.

1. “AUROLA Activewear Gym Outfit”
• Performance: 8K views, 295 likes, and 10 saves.
• Focus: Highlighting comfort, fit, and design of gym clothing.
• Audience Reaction: Viewers rave about color and cut, validating her taste in activewear.
• Collab Fit: Perfect for fitness and athleisure brands wanting engaging, user-centered product features.

Brand Collaborations to Consider

• Beauty & Skincare
Cece’s community loves her product walk-throughs. Brands offering daily skin essentials, trending makeup lines, or new skincare tools will find a willing partner in Cece’s honest, personable reviews (think The Ordinary, Laneige, or Charlotte Tilbury).

• Fashion & Activewear
Her OOTDs and GOOTDs (Gym Outfits of the Day) are a hit with viewers. From matching athleisure sets (à la Fabletics or Lululemon) to casual streetwear (like Hollister or HoneyPlum Clothing), Cece delivers high-impact styling that converts viewers into customers.

• Health & Wellness
Given her snack reviews and dedication to fitness, healthy snack brands, supplements, or wellness apps could easily integrate into her content. Cece’s audience is clearly open to new protein bars, nutritional drinks, or mental health resources—anything that supports a balanced lifestyle.

• Lifestyle & College-Friendly Brands
Cece openly discusses her college life and mental health journey, making her content highly relatable. Brands focusing on dorm essentials, journaling apps, or personal development could leverage her authentic communication style to engage students.

Why She’s a Great Partner

1. Targeted Demographic
Her Gen Z audience is passionate about self-expression, self-care, and style—ideal for brands in beauty, wellness, and athleisure.

2. Approachable Energy
Cece’s “friendly dorm chat” vibe establishes trust, ensuring brand messages come across as recommendations from a friend rather than forced promotions.

3. Authentic Engagement
Scroll through her comments and you’ll find a loyal, interactive following. That authenticity translates into higher-quality leads and better ROI for brand campaigns.

4. Consistency & Professionalism
Regular posting, well-lit videos, and honest feedback on products show her commitment to delivering valuable content—every brand’s dream trait in an influencer partner.